Your businesses cashflow is basically defined by:
This means that if you can increase any of these three variables, you can grow your business.
Let's look at each of these variables in detail and go through a few examples.
Many times I am asked by clients to review their business model
in an effort to help them with their marketing or business development.
There are many times that these same clients have actually developed a product that they feel is superior in performance and appearance.
When I ask them why anyone should prefer their product to any other similar products they always tell me that their product has one or more features that make it better. In this post we will look at the importance of innovation, the traps and the advantages and how to prosper from it.
In part one we introduced some of the problems companies face when simply demanding more from their salespeople these days.
Although what is discussed here pertain to a mid to large sales organizations, the same issues also affect small companies with only one or two salespeople. By taking note of these common misconceptions and the practical solutions presented here companies can significantly improve their bottom line
The recent economic challenges has caused many owners and managers to have a sense of urgency in bringing in sales like never before. It was not long ago when simply having the open sign turned on meant people would buy and revenues would come int. Not anymore.
The desperation caused by low sales numbers had resulted in businesses responding by demanding more from their sales personnel. It is believed that placing more pressure on the sales team will result in increased sales activity and make up for the massive loss in revenue.
When I checked my mail today, I eagerly tore off the plastic wrap of this month's edition of Wired magazine and flipped open to find myself staring at the start of an article entitled "The Good Enuf Rvlutn" about how cheap and simple beats perfect almost every time.
I'm always surprised when I meet a fellow entrepreneur who's working on a fantastic new product that could be on the market today, but has instead spent the past 3 years - and plans to spend the next 2 years - getting it "just right."
The Despair poster for Quality sums it up best:
"The Race for Quality Has No Finish Line - so Technically It's More Like a Death March."
When creating new products - and please keep in mind I'm not talking about implantable medical devices, surgical instruments, avionics, or bear spray - it's better to get your product to market and tweak as you go than spend years in development.
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