Recently on Sales

lever.jpgThere are a billion different ways to grow your business, but there is a particular set of three "levers" that you can use to make game-changing increases in cashflow.

Your businesses cashflow is basically defined by:

Cashflow = Number of Customers x Average Ticket Sale x Frequency of Purchase

This means that if you can increase any of these three variables, you can grow your business.

Let's look at each of these variables in detail and go through a few examples.
These days every business owner is out there making sales calls to drum up business. 
Sales Unnel 2.jpgThe conventional wisdom has been that the more prospects we call on the better. This has been known as filling up the sales funnel. This approach needs modification if entrepreneurs want to thrive and grow their business

Sales Trainer.jpg Are you thinking that maybe it is time to brush up on your sales skills? How about your company? Are there salespeople in your organization that could benefit from training to improve their skills and positively affect the bottom line?

Many industry reports and articles are coming out these days talking about the new sales environment and how some of the old tried and true methods of selling are just not working. So it is no wonder that many proactive business people are looking into sales training.

Many times I am asked by clients to review their business model
in an effort to help them with their marketing or business development.
light bulb.jpgThere are many times that these same clients have actually developed a product that they feel is superior in performance and appearance.

When I ask them why anyone should prefer their product to any other similar products they always tell me that their product has one or more features that make it better.  In this post we will look at the importance of innovation, the traps and the advantages and how to prosper from it.

Frustrated_Young_Woman300 (2).jpgJust about everyone in business is selling these days. The ability to sell and persuade customers is a skill that takes some time to develop and is among one of the highest paid activities any business owner can do. 

Nevertheless, just about everyone that has sold something can relate to the sinking gut feeling  you get when you have blown a presentation. I am talking about the situations where you know there is no chance that you are going to get the business. These are the times when the drive back from the presentation feels like an eternity and it is affecting your mood as well as your productivity. The more you think about it the more upset you become.

So what can you do when these situations occur and how can you get your game back?
Last week my wife and I were invited to be a guest of CH Premier Jewelers as they hosted the Patek Phillipe watch collection. For those of you not familiar with Patek Phillipe, it is one of the worlds top luxury watch makers that can trace their origination toCH_Premier_Jewelers_Logo-2.gif 1839. So, if you like complicated watches and have an eye for quality workmanship this is the brand that you look to set the standard. Therefore, when I received the parchment invitation I quickly accepted.
Bad sales.jpg

In part one we introduced some of the problems companies face when simply demanding more from their salespeople these days.

In this second part we will look at where the hidden costs are for most companies and what can be done to overcome a non producing salesperson or sales team.

Although what is discussed here pertain to a mid to large sales organizations, the same issues also affect small companies with only one or two salespeople. By taking note of these common misconceptions and the practical solutions presented here companies can significantly improve their bottom line

CrackWhipStats.jpg

The recent economic challenges has caused many owners and managers to have a sense of urgency in bringing in sales like never before. It was not  long ago when simply having the open sign turned on meant people would buy and revenues would come int. Not anymore.

The desperation caused by low sales numbers had resulted in businesses responding by demanding more from their sales personnel. It is believed that placing more pressure on the sales team will result in increased sales activity and make up for the massive loss in revenue.

Quality - The Race for Quality has no Finish Line - So Technically It's More Like a Death MarchWhen I checked my mail today, I eagerly tore off the plastic wrap of this month's edition of Wired magazine and flipped open to find myself staring at the start of an article entitled "The Good Enuf Rvlutn" about how cheap and simple beats perfect almost every time.

I'm always surprised when I meet a fellow entrepreneur who's working on a fantastic new product that could be on the market today, but has instead spent the past 3 years - and plans to spend the next 2 years - getting it "just right."

The Despair poster for Quality sums it up best:

"The Race for Quality Has No Finish Line - so Technically It's More Like a Death March."

When creating new products - and please keep in mind I'm not talking about implantable medical devices, surgical instruments, avionics, or bear spray - it's better to get your product to market and tweak as you go than spend years in development.

British Airways EconomyI was flipping through the latest edition of the Robb Report earlier today and saw an advertisement from British Airways on their upcoming new level of pond-hopping service on custom-built Airbus A318s starting at $12,290 before taxes and fees.

The new direct route is 100% business class service flying twice a day, 6 days a week from JFK to London's City Airport near the Canary Wharf business district.

Looking to Network? Join us! | Want to Mastermind? Grab a Seat! | Questions? Contact Us!

Exclusive "Behind the Scenes" Look

Test-Drive a Mastermind Day
Wondering what the Bay Area Mastermind is like? The best way to find out is to take a test-drive and join us for a day.

Recent Entries

Marketing Campaigns Gone Wrong - KFC
For part 2 of my 3 part series on Marketing Campaigns Gone Wrong, let's take a look at Kentucky Fried…
When Mass Marketing Campaigns Go Wrong
As marketer, we work so hard to get a prospect into our business, and have them opt-in, become a paying…
Why Being The Low Price Leader Won't Work
Not a day goes by that we don't hear about a business owner who is complaining about a competitor lowering…