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Creativity is one of the best skills that any small business owner can do to increase their profitability and market share. At times just being able to find creative ways to sell products and services  can make the difference between success and failure.

Everyone always talks about "Thinking outside of the Box", but who's actually doing it?

Many times I am asked by clients to review their business model
in an effort to help them with their marketing or business development.
There are many times that these same clients have actually developed a product that they feel is superior in performance and appearance.

When I ask them why anyone should prefer their product to any other similar products they always tell me that their product has one or more features that make it better.  In this post we will look at the importance of innovation, the traps and the advantages and how to prosper from it.

Last week my wife and I were invited to be a guest of CH Premier Jewelers as they hosted the Patek Phillipe watch collection. For those of you not familiar with Patek Phillipe, it is one of the worlds top luxury watch makers that can trace their origination to 1839. So, if you like complicated watches and have an eye for quality workmanship this is the brand that you look to set the standard. Therefore, when I received the parchment invitation I quickly accepted.

All of us are aware of changes that are occurring to business landscape. Some are thriving out there while others are simply being forced to close their doors. The interesting thing is that business failure is not specific to one type of business or based on the time that business has been in business. These days an inability to market can make take out even well established businesses just as easily as it can a new business.

So let's take a look at one business sector that is very competitive and see what we can learn from their experiences.

In our previous post we discussed the importance of finding a large starving crowd. The second important element goes hand in hand with the first.

A recent article in the Wall Street Journal stated that, "With the economy tanking, lots of people are striking out on their own... now launching a start-up seems like a better bet than taking on an endless job hunt".

I was flipping through the latest edition of the Robb Report earlier today and saw an advertisement from British Airways on their upcoming new level of pond-hopping service on custom-built Airbus A318s starting at $12,290 before taxes and fees.

After returning home from 3 day's at Srini's Internet Income Summit, one thing is clear.