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Frustration is all around these days as many businesses struggle to get customers in. ADVERTISING does not work.jpgAdvertising can sometimes be black hole that simply sucks the money out of a business with no return.  Therefore, it is not uncommon for business owners to feel that they may be better off not doing any advertising or marketing. Are they right?  We will explore this question and find the real answer to the advertising black hole problem.
 

In the previous post, How Credit is Effecting Your Business, we discussed how the credit crises has changed the way that business owners are operating.  We also discussed the value of knowing the true FICO score and where to get it.

Silver lining.jpgSure there are more things to deal with now than before as a result of the fear that many vendors have. For example only a few short years ago it was not necessary for principals or executives of a business to have to provide their personal credit information when applying for credit or services for their businesses. Today, it is a totally the opposite and many times it is very common for vendors to require a credit check of the company's executives.

One of the things that has effected this downturn more than credit-crisis.jpganything else is the tight credit standards that all of us are dealing with. It is effecting the ability of business owners to expand and grow their business and it is effecting customers and client's ability to purchase products and services. So what is really happening and what can we do about it?

 

On this new year eve we are looking to celebrate not only the new year but the start of a new decade. This is a good time for us to take a look back and see what we have achieved these last 10 years, and also look forward to the next period in our lives.

economy.gifIn this post we will take a look at where we stand now economically speaking and what 2010 has in store for us given the current state of the economy. We will also take a brief look at the opportunities that are now present and some that will shortly be appearing.  So let's jump right into it.

Everyone always talks about "Thinking outside of the Box", but who's actually doing it?

Local Mastermind Member John Knight is. His furniture company, Rockridge Furtniture "zagged" while everyone else was "zigging" and he ran a marketing campaign for "Cash for Clunker Couches."

Most competitors would shudder at the thought of such a marketing stunt, but the result was more foot traffic, media coverage and increased sales.

Money-dollar and coin.jpgAs we begin the final quarter of 2009 let's take a moment to see where the economy is. By most accounts December 2007 was official day that most economist recognize as the beginning of the great recession. On the positive side looking at just GDP we are now beginning to get out of the Great Recession.

September's Business Insights

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In this post we want to cover some brief ideas that can give you some ideas for you and your business. Here you will find some ideas that can help you with your taxes, retirement, and give you a brief economic outlook. At Bay Area Mastermind our members always benefit from these insights and you can too by taking advantage of our "Test Drive".

Now let's take a look at some current business events.

All of us are aware of changes that are occurring to business landscape. Some are thriving out there while others are simply being forced to close their doors. The interesting thing is that business failure is not specific to one type of business or based on the time that business has been in business. These days an inability to market can make take out even well established businesses just as easily as it can a new business.

So let's take a look at one business sector that is very competitive and see what we can learn from their experiences.

In our previous post we discussed the importance of finding a large starving crowd. The second important element goes hand in hand with the first.

This is fully understanding the buying power and buying habits of the market . When you break down all the variables of consumer behavior we find that people buy what they buy and rarely do not make changes in what they buy.

Also, people have a way that they like to buy and this is critical to success. 
Layaway-Plan-Levi-Jeans.jpg
A recent article from The Financial Times reports that Levi Strauss & Co will begin offering its jeans on an installment plan to Indian consumers.

The idea of having to use a lay-away plan to pay for jeans may seem a bit unreal to people in the United States. However, as the article shows the Indian middle class has been able to buy many pricey consumer goods due to installment plans that are being offered to the growing middle class.

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