How To Get Control Over Information Overload
February 13, 2011
A few years ago many of the top direct marketers recommended building a swipe file from the various direct response mail pieces (junk mail) we all receive in our mail boxes. The idea was simply a way to learn how others marketers by examining the mail that we received from them.
As Internet marketing began to grow the prevailing wisdom was to sign up for the offers being emailed so that we could likewise begin to see how the marketing campaign was being developed.
As with the offline marketing pieces the idea was to learn from the work of others.
Fast forward to today and most people are being inundated with marketing offers.
So what appeared to be a good idea many years ago is no longer viable. The biggest problem is the duplication of the same offer by various online marketers not to mention the incredible hype that surrounds the “latest and greatest” new technique that is going to make all of us internet millionaires.
Why Having The Best Darn Widget Does Not Guarantee Success in Business
September 30, 2009
Many times I am asked by clients to review their business model
in an effort to help them with their marketing or business development.
There are many times that these same clients have actually developed a product that they feel is superior in performance and appearance.
When I ask them why anyone should prefer their product to any other similar products they always tell me that their product has one or more features that make it better. In this post we will look at the importance of innovation, the traps and the advantages and how to prosper from it.
Get It Done Already: Good is Good Enough!
August 21, 2009
When I checked my mail today, I eagerly tore off the plastic wrap of this month’s edition of Wired magazine and flipped open to find myself staring at the start of an article entitled “The Good Enuf Rvlutn” about how cheap and simple beats perfect almost every time.
I’m always surprised when I meet a fellow entrepreneur who’s working on a fantastic new product that could be on the market today, but has instead spent the past 3 years – and plans to spend the next 2 years – getting it “just right.”
The Despair poster for Quality sums it up best:
“The Race for Quality Has No Finish Line – so Technically It’s More Like a Death March.”
When creating new products – and please keep in mind I’m not talking about implantable medical devices, surgical instruments, avionics, or bear spray – it’s better to get your product to market and tweak as you go than spend years in development.
Adventures with Strongman Logan Christopher
August 14, 2009
Last night after the first day of Srini’s Internet Income Summit, Logan, Mahesh and I went over to Planet Granite and played on the adult Jungle Gym. Logan and I climbed to the top of the rope with no hands, and then I learned how to climb a rope upside down. You’ve got to love circus tricks.
The Power of Pass Along Marketing
August 12, 2009
This is a guest post by Srini Saripalli. Srini is a Info-marketer, speaker and above all a blogger dedicated to helping entrepreneurs succeed online. Srini spoke at the Bay Area Mastermind in July 2009 and practically mesmerized everyone with his knowledge and energy. You can read more about Srini at www.SriniSaripalli.com
It was indeed a pleasure and honor speaking at the Bay Area Mastermind. Even though I was there to talk about how offline marketers can benefit from taking their business online, my entire presentation was focused on three specific areas.
- Internet Marketing & Changing Dynamics
- How to attract a lot of traffic to your website, build lists and make money in the process
- The self discipline needed to build a thriving online business
Has The Economy Affected The Value of Email Marketing?
July 27, 2009
Despite the fact that all of us are a lot more savvy these days, and we are inundated with information,email marketing continues to be a viable vehicle that is driving some real results.
Executives Choose Online Research Above All Else
July 1, 2009
I am sure that it is no surprise to anyone that executive level managers are first seeking the internet to get their information when doing research. What was not known is to what extent. According the “Rise of the Digital C-Suite” study from Forbes Insights and Google, the Internet has become the most valuable information resource for US executives.
The Future and Power of Online Retail Sales
June 27, 2009
The media these days continues to pound out large amounts of bad economic data. However, even in the mist of all the turmoil there are positive signs that need to be acknowledged. Of course, this is not to say that all is well and that we simply throw caution to the wind. Rather let’s take a moment and see where the opportunities are developing in this economy.
Recently, eMarketer forecasts that US retail e-commerce sales (excluding trav
el) will total nearly $132 billion in 2009, down 0.4% from 2008.
New Study Shows The Real Story of Videos Online
June 20, 2009
Many of us have heard that video is the in thing these days if you are going to be trying to captivate visitors on your site. A recent study is showing that on average Americans are spending as much as 9 hours in front of some screen per day.
The question then is are they viewing videos, movies and the like or just spending time on the computer.
Why Some people May be Opting out of Your Email List
June 19, 2009
It is no secrete that E-mail marketing is one of the more effective and less expensive ways to retain and get customers.
In fact, a recent study by comScore found that e-mail had a 4.4% sales conversion rate in the US.
Similarly in a survey conducted by MarketingSherpa and ADTECH, 44% of marketers said that e-mails to house lists had “great return on investment”
When it comes to a preferable way of marketing may companies claim that the last thing they would cut out of their marketing is email marketing.
However that does not mean that customers feel the same way about the emails they receive from marketers.