Frustration is all around these days as many businesses struggle to get customers in. Advertising can sometimes be black hole that simply sucks the money out of a business with no return.  Therefore, it is not uncommon for business owners to feel that they may be better off not doing any advertising or marketing. Are they right?  We will explore this question and find the real answer to the advertising black hole problem.
 

 

These days it is apparent that the way we sell and the way that we market is changing right before our eyes. For some business owners not being able to flex with the changes is causing major problems with their profitability and with some it has meant closing down altogether.  Therefore, being able to change as our market changes is critical to maximizing our market share and profits.

 

Even if you have never been into sports most business

professionals have heard of and admired Coach John Wooden. On June 4Th 2010 the world lost this great basketball coaches and wise leader at the age of 99.  Fortunately we still have access to his ideas and strategies that can help any business owner succeed.

There is an old saying that I have always

liked, " It aint over until the fat lady sings".  This is as true in sports as it is in business.  It is so easy to prematurely give up when the odds appear to be totally against us. The annals of business are full of stories of small, new, and under capitalized companies being able to overcome the efforts of multinational corporations.

These days staying ahead of the competition and market changes is necessary to the very survival of the business. Just being good is not enough and mediocrity spells certain death for any business who allows it to occur. So, how can a business owner make sure that they are on top of it all? One way, is by making sure that a business owner surrounds himself/herself with like minded successful business owners.

There are a billion different ways to grow your business, but there is a particular set of three "levers" that you can use to make game-changing increases in cashflow.

Your businesses cashflow is basically defined by:


This means that if you can increase any of these three variables, you can grow your business.

Let's look at each of these variables in detail and go through a few examples.

I just had to share with all of you this rather silly story. Heck, these days all of us can use a good irony here and there. The world is sometimes just interesting and full of strange tales.

So here is the short story. Let me know what you think.

 

 

 A new study published in the science journal Nature states that there is no empirical support to show that using those computerized brain training programs actually improve overall cognitive functioning. The study followed 11,430 participants over six weeks using the cognitive  training tasks claimed to improve such things as reasoning, memory, planning, and attention. 

In the previous post, How Credit is Effecting Your Business, we discussed how the credit crises has changed the way that business owners are operating.  We also discussed the value of knowing the true FICO score and where to get it.

Sure there are more things to deal with now than before as a result of the fear that many vendors have. For example only a few short years ago it was not necessary for principals or executives of a business to have to provide their personal credit information when applying for credit or services for their businesses. Today, it is a totally the opposite and many times it is very common for vendors to require a credit check of the company's executives.

These days every business owner is out there making sales calls to drum up business. 
The conventional wisdom has been that the more prospects we call on the better. This has been known as filling up the sales funnel. This approach needs modification if entrepreneurs want to thrive and grow their business