Everyone always talks about "Thinking outside of the Box", but who's actually doing it?
Local Mastermind Member John Knight is. His furniture company, Rockridge Furtniture "zagged" while everyone else was "zigging" and he ran a marketing campaign for "Cash for Clunker Couches."
Most competitors would shudder at the thought of such a marketing stunt, but the result was more foot traffic, media coverage and increased sales.
Check out the video below from ABC 7 News. You can see John at 1:15 into the clip:
What can you be doing differently in your marketing that sets you leaps and bounds apart from your competition and results in you getting more customers in the door and increasing your sales?
That's just one of the many ideas that come up at our Mastermind Meetings. The difference between thinking and implementing is what sets successful entrepreneurs apart from day dreamers.
So Ask Yourself This:
What can you be doing differently in your marketing that sets you leaps and bounds apart from your competition and results in you getting more customers in the door and increasing your sales?
Got an idea? GOOD. Now go DO it!
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