I Was Right About Traffic Being a Forecasting Tool.

| 0 Comments
Those who know me can attest to the fact that I have said , one way to gauge what is happening in your local economy is to look at the traffic in your community.  Want to know if jobs are being lost? look to see how much traffic is on the roads at rush hour.

Of course I did not have any empirical proof of this theory until now.  A report was published today by the Texas Transportation Institute at Texas A&M showing that urban Americans spent an hour less in traffic in 2007 than they did the year before.

It is Interesting to note that higher gas prices were more effective at reducing driving in the U.S. than any policy decision has ever been. Not surprising the report went on to show that a similar correlation was found with regards to parking congestion. So in other words, less cars on the road equaled less cars in parking garages.
People living in 439 metro areas were surveyed in the report. When everything was tabulated they found that these folks spent 36 hours in traffic in 2007, an hour less than in 2006 ("in traffic" is defined as wasted time that is above and beyond than the natural length of the commute).

Among the biggest drops in congestion were the San Francisco and Denver areas  where congestion fell three hours each.

Now there is one area where the recession has not had as much of an impact and that is Washington D.C. who is benefiting from all the increases in federal spending. There the surveyed found  congestion had actually increase by three hours. Sad to say, but recession, it seems, is the only good way to reduce traffic.

It turns out that in past recessions many regional markets saw drops in congestion hours. In the early 1990s recession, for instance, congestion dropped in Los Angeles, Orange County and San Diego -- all very congested places that were hit hard by the loss of aerospace jobs.

In this economy not all areas are moving up and down the same. There are opportunities in some areas more than others. Understanding the local economy can help target your marketing and sales approach.

Here is a chart that gives you an overall picture of the changes in traffic by city name.

Annual Wasted Hours per Traveler

City   

State   

2007   

2006   

1997   

1982   

Change 1982 to 2007   

Los Angeles-Long Beach-Santa Ana

CA

70

72

69

44

+26

Washington

DC-VA-MD

62

59

52

16

+46

Atlanta

GA

57

59

56

19

+38

Houston

TX

56

56

39

29

+27

San Francisco-Oakland

CA

55

58

47

23

+32

Dallas-Fort Worth-Arlington

TX

53

55

34

10

+43

Orlando

FL

53

55

59

18

+35

San Jose

CA

53

55

44

23

+30

Detroit

MI

52

53

48

24

+28

San Diego

CA

52

54

36

12

+40

Miami

FL

47

48

35

15

+32

Tampa-St. Petersburg

FL

47

48

37

24

+23

Denver-Aurora

CO

45

48

41

16

+29

New York-Newark

NY-NJ-CT

44

45

32

12

+32

Phoenix

AZ

44

45

35

35

+9

Riverside-San Bernardino

CA

44

45

26

5

+39

Las Vegas

NV

44

43

34

10

+34

Baltimore

MD

44

44

32

11

+33

Boston

MA-NH-RI

43

44

32

12

+31

Seattle

WA

43

45

52

12

+31

Chicago

IL-IN

41

43

35

15

+26

Charlotte

NC-SC

40

39

25

10

+30

Minneapolis-St. Paul

MN

39

40

38

6

+33

Austin

TX

39

39

32

10

+29

Sacramento

CA

39

42

35

15

+24

Jacksonville

FL

39

38

39

17

+22

Indianapolis

IN

39

42

56

19

+20

 

No TrackBacks

TrackBack URL: http://www.bayareamastermind.com/cgi-sys/cgiwrap/bayaream/managed-mt/mt-tb.cgi/28

Leave a comment

Looking to Network? Join us! | Want to Mastermind? Grab a Seat! | Questions? Contact Us!

Exclusive "Behind the Scenes" Look

Test-Drive a Mastermind Day
Wondering what the Bay Area Mastermind is like? The best way to find out is to take a test-drive and join us for a day.

Recent Entries

Do We have to Watch What We Say Now More Than Before?
It seems that these days just about anyone who is in the public eye is constantly being watched closely. The…
How to Get Your Money's Worth from Sales Training
Are you thinking that maybe it is time to brush up on your sales skills? How about your company?…
Why Your Industry is Getting in Your Way
Are you in active in your industry's trade organizations? Have you frowned upon business groups with members in unrelated industries?We…